{"id":2098,"date":"2023-05-10T12:00:28","date_gmt":"2023-05-10T12:00:28","guid":{"rendered":"https:\/\/bluemoonmarketing.jp\/en\/?p=2098"},"modified":"2025-07-31T03:48:47","modified_gmt":"2025-07-31T03:48:47","slug":"saitama","status":"publish","type":"post","link":"https:\/\/bluemoonmarketing.jp\/en\/saitama\/","title":{"rendered":"[Case Study]Media Desk &#8211; Saitama Prefecture Tourism Division"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row thb_full_width=&#8221;true&#8221; thb_row_padding=&#8221;true&#8221; thb_column_padding=&#8221;true&#8221; bg_gradient_direction=&#8221;-45&#8243; css=&#8221;.vc_custom_1684115832211{margin-bottom: 32px !important;padding-top: 20vh !important;padding-bottom: 20vh !important;background-image: url(https:\/\/bluemoonmarketing.jp\/en\/wp-content\/uploads\/sites\/3\/2021\/03\/cover-newspage.jpeg?id=1892) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; bg_gradient1=&#8221;rgba(10,0,0,0.5)&#8221; bg_gradient2=&#8221;rgba(0,0,0,0.5)&#8221; el_class=&#8221;subpage cover&#8221;][vc_column][vc_column_text animation=&#8221;animation bottom-to-top&#8221;]\n<h1>Case Study<\/h1>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column offset=&#8221;vc_col-lg-offset-0 vc_col-md-offset-0 vc_col-xs-12&#8243; el_class=&#8221;subpage-wrap&#8221;][vc_row_inner thb_max_width=&#8221;&#8221; el_class=&#8221;post-detail-header&#8221;][vc_column_inner offset=&#8221;vc_col-lg-offset-1 vc_col-lg-10 vc_col-md-offset-1 vc_col-md-10&#8243;][vc_column_text css=&#8221;&#8221;]\n<h1>[Media Desk] Saitama Prefecture Tourism Division<\/h1>\n<h1>International Sports Event: Overseas Media Desk and City Promotion<\/h1>\n<h1><\/h1>\n[\/vc_column_text][vc_column_text]\n<p>~ Partnering with a flexible and adaptive contractor due to limited time ~<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_class=&#8221;cs-customer&#8221;][vc_column_inner el_class=&#8221;cs-customer-card&#8221; offset=&#8221;vc_col-lg-offset-1 vc_col-lg-5 vc_col-md-offset-1 vc_col-md-5&#8243;][vc_single_image image=&#8221;2372&#8243; img_size=&#8221;full&#8221; css=&#8221;&#8221;][vc_column_text]\n<h4>Saitama Prefecture, Industry and Labor Department, Tourism Division<\/h4>\n<p>Period: August 2019 \u2013 November 2019<\/p>\n<p>&nbsp;<\/p>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner offset=&#8221;vc_col-lg-5 vc_col-md-5&#8243;][vc_column_text]\n<h4>Challenge<\/h4>\n<ul>\n<li>The short time between the contract signing date after the bid and the start of activities, requiring the selection of a contractor who can reliably execute the tasks.<\/li>\n<li>Lack of knowledge on the necessary information and tools for comprehensive overseas PR.<\/li>\n<li>Limited opportunities to contact overseas media due to security and scheduling constraints, necessitating a contractor experienced in media communication, attraction, and flexible response.<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner thb_max_width=&#8221;&#8221; el_class=&#8221;cs-customer-steps&#8221;][vc_column_inner offset=&#8221;vc_col-lg-offset-1 vc_col-lg-10 vc_col-md-offset-1 vc_col-md-10&#8243;][vc_column_text]\n<h6>Step1<\/h6>\n<p>Preparation: Upon confirmation, promptly conduct site inspections and greet stakeholders at Kumagaya Stadium and surrounding tourist spots, restaurants, etc.<\/p>\n<p>Simultaneously, formulate the communication strategy that will serve as the activity base and set numerical goals. Among the countries with matches at Kumagaya Stadium, prioritize countries with high media value and high numbers of tourists visiting Japan, such as the USA and the UK, followed by Russia, Samoa, Georgia, Uruguay, and Argentina.<\/p>\n<h6>Step2<\/h6>\n<p>As a foundation for overseas PR activities, create a fact book from scratch (draft in Japanese \u2192 review \u2192 native English translation). Select and compile existing multilingual brochures and materials into a press kit for distribution.<\/p>\n<p>Upload appropriate images from a vast collection to a dedicated page for direct download. Create an FAQ and an inquiry manual for operational use.<\/p>\n<p>Manage the overall project progress with a checklist, encompassing up to 150 items.<\/p>\n<h6>Step3<\/h6>\n<p>Rapid preparation for the initial press release. Set up a media tour of recommended spots for overseas media during the event. Distribute the press release within two weeks of the contract, widely announcing match schedule information, media desk, media tour details, and contact information.<\/p>\n<h6>Step4<\/h6>\n<p>Distribute the second release the following week, detailing the media tour and opening registration. To maximize this opportunity, allow participation by media visiting the stadium and expand the list to include overseas media based in Tokyo.<\/p>\n<h6>Step5<\/h6>\n<p>From the following week, host city booths are set up at the media conference center in Tokyo. Standby as a place for media attending press conferences or working to stop by. Distribute fact books, brochures, contact cards, media tour guides, and local sweets while promoting participation and coverage. Provide VR equipment with footage of Chichibu and Kawagoe, two of Saitama\u2019s tourist attractions, for an immersive experience.<\/p>\n<h6>Step6<\/h6>\n<p>The two-and-a-half-week series of matches at the stadium begins. Set up an information booth at the venue media center to attract media before and after matches and during breaks. Adjust to the media\u2019s needs based on the outcomes and dynamics of the matches (including other stadiums). Invite and attend media for visits to local schools and other team courtesy visit sites during the period.<\/p>\n<h6>Step7<\/h6>\n<p>Conduct individual media interviews and multiple media tours. Collect feedback from participating journalists through surveys and use it to enhance future content marketing in the prefecture. Compile published articles and exposure trends into a report for final delivery.<\/p>\n<p>&nbsp;<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row thb_full_width=&#8221;true&#8221; thb_row_paddi&hellip;<\/p>\n","protected":false},"author":13,"featured_media":2414,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-2098","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study"],"_links":{"self":[{"href":"https:\/\/bluemoonmarketing.jp\/en\/wp-json\/wp\/v2\/posts\/2098","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bluemoonmarketing.jp\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bluemoonmarketing.jp\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bluemoonmarketing.jp\/en\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/bluemoonmarketing.jp\/en\/wp-json\/wp\/v2\/comments?post=2098"}],"version-history":[{"count":21,"href":"https:\/\/bluemoonmarketing.jp\/en\/wp-json\/wp\/v2\/posts\/2098\/revisions"}],"predecessor-version":[{"id":2370,"href":"https:\/\/bluemoonmarketing.jp\/en\/wp-json\/wp\/v2\/posts\/2098\/revisions\/2370"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bluemoonmarketing.jp\/en\/wp-json\/wp\/v2\/media\/2414"}],"wp:attachment":[{"href":"https:\/\/bluemoonmarketing.jp\/en\/wp-json\/wp\/v2\/media?parent=2098"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bluemoonmarketing.jp\/en\/wp-json\/wp\/v2\/categories?post=2098"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bluemoonmarketing.jp\/en\/wp-json\/wp\/v2\/tags?post=2098"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}