{"id":2210,"date":"2023-05-09T12:00:05","date_gmt":"2023-05-09T12:00:05","guid":{"rendered":"https:\/\/bluemoonmarketing.jp\/en\/?p=2210"},"modified":"2025-07-31T05:53:39","modified_gmt":"2025-07-31T05:53:39","slug":"set","status":"publish","type":"post","link":"https:\/\/bluemoonmarketing.jp\/en\/set\/","title":{"rendered":"[Case Study]Global PR – Sanrio Entertainment Co. Ltd."},"content":{"rendered":"
[vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” bg_gradient_direction=”-45″ css=”.vc_custom_1684115832211{margin-bottom: 32px !important;padding-top: 20vh !important;padding-bottom: 20vh !important;background-image: url(https:\/\/bluemoonmarketing.jp\/en\/wp-content\/uploads\/sites\/3\/2021\/03\/cover-newspage.jpeg?id=1892) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” bg_gradient1=”rgba(10,0,0,0.5)” bg_gradient2=”rgba(0,0,0,0.5)” el_class=”subpage cover”][vc_column][vc_column_text animation=”animation bottom-to-top”]\n

Case Study<\/h1>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column offset=”vc_col-lg-offset-0 vc_col-md-offset-0 vc_col-xs-12″ el_class=”subpage-wrap”][vc_row_inner thb_max_width=”” el_class=”post-detail-header”][vc_column_inner offset=”vc_col-lg-offset-1 vc_col-lg-10 vc_col-md-offset-1 vc_col-md-10″][vc_column_text]\n

[Global PR] Sanrio Entertainment Co. Ltd.
\nLong-term global PR support since 2017, with over 300 media features.<\/span><\/h1>\n[\/vc_column_text][vc_column_text]\uff5eAs a foundation for communication <\/span>in overseas markets<\/span>\uff5e[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_class=”cs-customer”][vc_column_inner el_class=”cs-customer-card” offset=”vc_col-lg-offset-1 vc_col-lg-5 vc_col-md-offset-1 vc_col-md-5″]\"\"[vc_column_text]\n

Sanrio Entertainment Co. Ltd.<\/h4>\n

Overseas PR support<\/p>\n

Year: 2017~2022(At the time of the interview, it was the 2020 fiscal year.)<\/p>\n

\u00a9 \u201976,\u201990,\u201909,\u201921 SANRIO APPROVAL No.P1203174<\/p>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner offset=”vc_col-lg-5 vc_col-md-5″][vc_column_text]\n

Challenge<\/h4>\n
    \n
  • While a certain percentage of guests are already visiting from overseas, we aim to strengthen B2C communication as the market shifts from group tours to FIT (Free Independent Travelers).<\/li>\n
  • We operate a multilingual website for international audiences, but it does not serve as an official news source. We want to build and accumulate content with a global perspective that can serve as a foundation for various forms of distribution.<\/li>\n
  • Although we are known overseas as ‘Hello Kitty Land Tokyo,’ brand recognition is still limited \u2014 we aim to expand awareness further.<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner thb_max_width=”” el_class=”cs-customer-steps”][vc_column_inner offset=”vc_col-lg-offset-1 vc_col-lg-10 vc_col-md-offset-1 vc_col-md-10″][vc_column_text]\n
    Step1<\/h6>\n

    To provide long-term support throughout the year, we begin by thoroughly understanding the current situation. Based on the facility\u2019s annual schedule, we predefine the timing and content ideas for four major news releases. Monthly strategic meetings are then held to plan, execute, evaluate, and refine activities as needed.<\/p>\n

    Step2<\/h6>\n

    In preparation for the first release, we will create and translate a clear and compelling Factbook that introduces Sanrio Puroland to overseas media. This Factbook will be reviewed and updated with each release and sent to the media as a key supporting material.<\/p>\n

    Step3<\/h6>\n

    For internationally appealing topics such as summer festivals, Halloween, and Christmas & New Year holidays, we will adapt the domestic release content for overseas audiences. This involves translation and native-level editing to ensure cultural relevance and resonance. Some content will be created exclusively for international audiences.<\/p>\n

    Step4<\/h6>\n

    Over 20 international press releases have already been distributed, resulting in approximately 300 pieces of coverage<\/strong>, including original articles and influencer posts (excluding simple reposts). Thanks to consistent communication efforts, even the temporary closure during the pandemic was covered positively and shared more widely than regular news. We also received several media inquiries expressing interest in future coverage once international travel resumed.
    In 2020, our on-site visitor interviews during the pandemic were conducted using the \u201cVisit Japan: My Guest Research<\/strong>\u201d approach, meeting emerging communication needs.<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner thb_max_width=”” el_class=”cs-web”][vc_column_inner offset=”vc_col-lg-offset-1 vc_col-lg-10 vc_col-md-offset-1 vc_col-md-10″][vc_column_text el_class=”thirdTitle”]\n

    <\/h4>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"

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