{"id":2213,"date":"2023-05-15T12:00:56","date_gmt":"2023-05-15T12:00:56","guid":{"rendered":"https:\/\/bluemoonmarketing.jp\/en\/?p=2213"},"modified":"2025-07-31T06:34:57","modified_gmt":"2025-07-31T06:34:57","slug":"abf_cgm","status":"publish","type":"post","link":"https:\/\/bluemoonmarketing.jp\/en\/abf_cgm\/","title":{"rendered":"[Case Study]PR support for new hotel – Auberge Homachi Mikuniminato"},"content":{"rendered":"
[vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” bg_gradient_direction=”-45″ css=”.vc_custom_1684115832211{margin-bottom: 32px !important;padding-top: 20vh !important;padding-bottom: 20vh !important;background-image: url(https:\/\/bluemoonmarketing.jp\/en\/wp-content\/uploads\/sites\/3\/2021\/03\/cover-newspage.jpeg?id=1892) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” bg_gradient1=”rgba(10,0,0,0.5)” bg_gradient2=”rgba(0,0,0,0.5)” el_class=”subpage cover”][vc_column][vc_column_text animation=”animation bottom-to-top”]\n

Case Study<\/h1>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column offset=”vc_col-lg-offset-0 vc_col-md-offset-0 vc_col-xs-12″ el_class=”subpage-wrap”][vc_row_inner thb_max_width=”” el_class=”post-detail-header”][vc_column_inner offset=”vc_col-lg-offset-1 vc_col-lg-10 vc_col-md-offset-1 vc_col-md-10″][vc_column_text]\n

[PR support for new hotel] Auberge Homachi Mikuniminato<\/h1>\n

Bringing Mikuni Minato to the world<\/span>\u2014 new stay, new Shinkansen.<\/span><\/h1>\n[\/vc_column_text][vc_column_text]\uff5e decentralized hotel that treats the whole town as one stay \u2014 sharing local culture, history, and hidden gems with the world<\/span>\uff5e[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_class=”cs-customer”][vc_column_inner el_class=”cs-customer-card” offset=”vc_col-lg-offset-1 vc_col-lg-5 vc_col-md-offset-1 vc_col-md-5″]\"\"[vc_column_text]\n

The owner\uff1aActibase Fukui corporation<\/h4>\n

Operating Company\uff1aCORE GLOBAL MANAGEMENT COMPANY, LIMITED<\/h4>\n

PR support for new hotel<\/p>\n

Year: 2023.9 ~ 2024.3 \/ Now [\/vc_column_text][\/vc_column_inner][vc_column_inner offset=”vc_col-lg-5 vc_col-md-5″][vc_column_text]\n

Challenge<\/h4>\n
    \n
  • Want to promote both the facility and the surrounding community effectively.<\/li>\n
  • Feel uncertain about how to handle media relations.<\/li>\n
  • We have no existing connections with international media and don\u2019t know how to approach them.<\/li>\n
  • While we have experience in PR for business and resort hotels under Core Global Management, this is our first time combining hotel and regional promotion \u2014 and we were unsure how to proceed.<\/li>\n
  • We struggled to identify the key selling points of the community to highlight to the media.<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner thb_max_width=”” el_class=”cs-customer-steps”][vc_column_inner offset=”vc_col-lg-offset-1 vc_col-lg-10 vc_col-md-offset-1 vc_col-md-10″][vc_column_text]\n
    Step1<\/h6>\n

    Held a three-party meeting to align on the overall project schedule and specific needs. Conducted an on-site visit to finalize the direction of PR and communications activities.<\/p>\n

    Step2<\/h6>\n

    Created a bilingual (Japanese\u2013English) factbook to serve as the foundation of PR activities. Began building media relations through direct outreach and media visits.<\/p>\n

    Step3<\/h6>\n

    Developed and distributed press releases for both domestic and international audiences. Organized pre-opening trial stays for media, including both Japanese and international journalists and influencers. Hosted them with guided town walks in Mikuni Minato, cultural experiences, and visits to nearby attractions to deepen their understanding of the region.<\/p>\n

    Step4<\/h6>\n

    Provided follow-up support including fact-checking to ensure accurate coverage in media and influencer posts. Delivered a final report including future PR recommendations.<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner thb_max_width=”” el_class=”cs-web”][vc_column_inner offset=”vc_col-lg-offset-1 vc_col-lg-10 vc_col-md-offset-1 vc_col-md-10″][vc_column_text el_class=”thirdTitle”]\n

    <\/h4>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"

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