{"id":2420,"date":"2024-06-30T15:55:08","date_gmt":"2024-06-30T15:55:08","guid":{"rendered":"https:\/\/bluemoonmarketing.jp\/en\/?p=2420"},"modified":"2025-07-31T06:26:06","modified_gmt":"2025-07-31T06:26:06","slug":"case-studypr-based-local-marketing-support-%e2%80%95-sabre-japan","status":"publish","type":"post","link":"https:\/\/bluemoonmarketing.jp\/en\/case-studypr-based-local-marketing-support-%e2%80%95-sabre-japan\/","title":{"rendered":"[Case Study]PR-based local marketing support \u2015 Sabre Japan"},"content":{"rendered":"
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Case Study<\/h1>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column offset=”vc_col-lg-offset-0 vc_col-md-offset-0 vc_col-xs-12″ el_class=”subpage-wrap”][vc_row_inner thb_max_width=”” el_class=”post-detail-header”][vc_column_inner offset=”vc_col-lg-offset-1 vc_col-lg-10 vc_col-md-offset-1 vc_col-md-10″][vc_column_text]\n

[PR-based local marketing support]\nIntegrated support rooted in PR \u2014 driving local marketing with purpose.<\/span><\/h1>\n[\/vc_column_text][vc_column_text]\uff5eFive years of continuous communication for the Japanese market.<\/span>\uff5e[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_class=”cs-customer”][vc_column_inner el_class=”cs-customer-card” offset=”vc_col-lg-offset-1 vc_col-lg-5 vc_col-md-offset-1 vc_col-md-5″]\"\"[vc_column_text]\n

Sabre Japan (Sabre Travel Network)<\/h4>\n

PR-based local marketing support<\/p>\n

Year: 2013.3 ~ 2018.1[\/vc_column_text][\/vc_column_inner][vc_column_inner offset=”vc_col-lg-5 vc_col-md-5″][vc_column_text]\n

Challenge<\/h4>\n
    \n
  • Direct sales became necessary after years of relying solely on joint ventures.<\/li>\n
  • Brand rebuilding became a priority.<\/li>\n
  • Understanding market needs and developing effective strategies.<\/li>\n
  • Implementing impactful PR activities and evaluating their effectiveness.<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner thb_max_width=”” el_class=”cs-customer-steps”][vc_column_inner offset=”vc_col-lg-offset-1 vc_col-lg-10 vc_col-md-offset-1 vc_col-md-10″][vc_column_text]\n
    Step1<\/h6>\n

    As the company began direct sales, the need for a localized marketing strategy became clear. While the global headquarters had a centralized marketing department, each country was left to develop its own marketing approach.
    We decided to begin with a data-driven assessment of the market and strategic discussions \u2014 including brainstorming sessions \u2014 to define the primary target segments.
    With Mr. Noda from Bluemoon serving as facilitator, we launched weekly meetings based on a marketing execution timeline.<\/p>\n

    .<\/p>\n

    Step2<\/h6>\n

    Short-term (1-year) and mid-term (3-year) marketing strategies were finalized.
    We discussed and budgeted for PR and communication efforts to raise market awareness.
    At the same time, we assessed the needs of the target segments and reviewed the solutions offered by Sabre.
    To broaden understanding of those solutions, PR initiatives were expanded beyond the travel industry to include media targeting business, strategy, and HR professionals.<\/p>\n

    Step3<\/h6>\n

    Based on the marketing strategy, PR and sales activities were launched.
    Weekly meetings continued, with regular evaluations of results and adjustments \u2014 following a clear PDCA (Plan-Do-Check-Act) cycle.
    As a result, both PR and sales efforts steadily gained traction, ultimately achieving the initial goals.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner thb_max_width=”” el_class=”cs-web”][vc_column_inner offset=”vc_col-lg-offset-1 vc_col-lg-10 vc_col-md-offset-1 vc_col-md-10″][vc_column_text el_class=”thirdTitle”]\n

    <\/h4>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"

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