{"id":2453,"date":"2024-07-31T14:32:20","date_gmt":"2024-07-31T14:32:20","guid":{"rendered":"https:\/\/bluemoonmarketing.jp\/en\/?p=2453"},"modified":"2025-08-01T07:04:04","modified_gmt":"2025-08-01T07:04:04","slug":"bluematch","status":"publish","type":"post","link":"https:\/\/bluemoonmarketing.jp\/en\/bluematch\/","title":{"rendered":"[Press Release]Blue Match Beta Launch: Connecting Media Who Want to Tell Japan\u2019s Story with Places That Need to Be Seen"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row thb_full_width=&#8221;true&#8221; thb_row_padding=&#8221;true&#8221; thb_column_padding=&#8221;true&#8221; bg_gradient_direction=&#8221;-45&#8243; css=&#8221;.vc_custom_1617088005358{margin-bottom: 32px !important;padding-top: 20vh !important;padding-bottom: 20vh !important;background-image: url(https:\/\/bluemoonmarketing.jp\/en\/wp-content\/uploads\/sites\/3\/2021\/03\/cover-newspage.jpeg?id=1892) !important;}&#8221; bg_gradient1=&#8221;rgba(10,0,0,0.5)&#8221; bg_gradient2=&#8221;rgba(10,10,10,0.5)&#8221; el_class=&#8221;subpage cover&#8221;][vc_column][vc_column_text animation=&#8221;animation bottom-to-top&#8221;]\n<h1>Press Release<\/h1>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_column][\/vc_column][vc_row_inner][vc_column_inner offset=&#8221;vc_col-lg-offset-2 vc_col-lg-8 vc_col-md-offset-2 vc_col-md-8&#8243;][vc_column_text]\n<h3>[Press Release] Blue Match Beta Launch: Connecting Media Who Want to Tell Japan\u2019s Story with Places That Need to Be Seen<\/h3>\n<article class=\"text-token-text-primary w-full focus:outline-none scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-testid=\"conversation-turn-50\" data-scroll-anchor=\"true\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @[37rem]:[--thread-content-margin:--spacing(6)] @[72rem]:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:32rem] @[34rem]:[--thread-content-max-width:40rem] @[64rem]:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\">\n<div class=\"flex max-w-full flex-col grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"8309df6d-f824-4533-b582-e4522653176d\" data-message-model-slug=\"gpt-4o\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose dark:prose-invert w-full break-words light\">\n<p data-start=\"152\" data-end=\"432\"><em>Bluemoon Marketing opens beta access to a new B2B platform bridging global media with Japan\u2019s untold destinations and services.<\/em><\/p>\n<p data-start=\"152\" data-end=\"432\"><strong data-start=\"303\" data-end=\"340\">Tokyo, Japan \u2014 July 31, 2024<\/strong><\/p>\n<\/div>\n<p data-start=\"152\" data-end=\"432\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-2460 size-medium\" src=\"https:\/\/bluemoonmarketing.jp\/en\/wp-content\/uploads\/sites\/3\/2024\/09\/BlueMatch_logo_space-300x178.png\" alt=\"\" width=\"300\" height=\"178\" srcset=\"https:\/\/bluemoonmarketing.jp\/en\/wp-content\/uploads\/sites\/3\/2024\/09\/BlueMatch_logo_space-300x178.png 300w, https:\/\/bluemoonmarketing.jp\/en\/wp-content\/uploads\/sites\/3\/2024\/09\/BlueMatch_logo_space-190x113.png 190w, https:\/\/bluemoonmarketing.jp\/en\/wp-content\/uploads\/sites\/3\/2024\/09\/BlueMatch_logo_space-20x12.png 20w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<\/div>\n<p data-start=\"324\" data-end=\"840\">Bluemoon Marketing Inc., a Tokyo-based PR and marketing firm specializing in tourism and tech industries, has officially launched the <strong data-start=\"583\" data-end=\"599\">beta version<\/strong> of its new B2B platform, <strong data-start=\"625\" data-end=\"639\">Blue Match<\/strong>. This service connects foreign-language media and influencers (both overseas and Japan-based) with Japanese tourism operators, destinations, and service providers who are eager to be discovered by the world.<\/p>\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose dark:prose-invert w-full break-words light\">\n<p data-start=\"849\" data-end=\"1029\">To further develop the service with real-world feedback, Bluemoon is now accepting <strong data-start=\"932\" data-end=\"953\">30 trial partners<\/strong> at a discounted rate during the beta phase, running through <strong data-start=\"1014\" data-end=\"1028\">March 2025<\/strong>.<\/p>\n<p data-start=\"849\" data-end=\"1029\">\n<\/div>\n<h3 data-start=\"1036\" data-end=\"1080\"><\/h3>\n<h3 data-start=\"1036\" data-end=\"1080\"><strong data-start=\"1040\" data-end=\"1078\">Born from Real Needs on Both Sides<\/strong><\/h3>\n<p data-start=\"1081\" data-end=\"1202\">For years, Bluemoon has worked closely with international media in inbound PR efforts, often fielding requests such as:<\/p>\n<ul data-start=\"1203\" data-end=\"1398\">\n<li data-start=\"1203\" data-end=\"1267\">\n<p data-start=\"1205\" data-end=\"1267\">\u201cWe\u2019re heading to Japan \u2014 any hidden spots we should cover?\u201d<\/p>\n<\/li>\n<li data-start=\"1268\" data-end=\"1331\">\n<p data-start=\"1270\" data-end=\"1331\">\u201cCan you help arrange interviews with lesser-known places?\u201d<\/p>\n<\/li>\n<li data-start=\"1332\" data-end=\"1398\">\n<p data-start=\"1334\" data-end=\"1398\">\u201cWe\u2019d love to cover a new opening, but communication is tricky.\u201d<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1400\" data-end=\"1477\">At the same time, Japanese tourism providers often express challenges like:<\/p>\n<ul data-start=\"1478\" data-end=\"1649\">\n<li data-start=\"1478\" data-end=\"1524\">\n<p data-start=\"1480\" data-end=\"1524\">\u201cWe\u2019re still not seeing inbound visitors.\u201d<\/p>\n<\/li>\n<li data-start=\"1525\" data-end=\"1599\">\n<p data-start=\"1527\" data-end=\"1599\">\u201cWe opened a new facility, but don\u2019t know how to promote it overseas.\u201d<\/p>\n<\/li>\n<li data-start=\"1600\" data-end=\"1649\">\n<p data-start=\"1602\" data-end=\"1649\">\u201cWe had media coverage once \u2014 but what\u2019s next?\u201d<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1651\" data-end=\"1861\"><strong data-start=\"1651\" data-end=\"1697\">Blue Match was created to meet both needs.<\/strong> It enables efficient, curated connections between the right media and the right local experiences \u2014 offering a win-win system for impactful international exposure.<\/p>\n<hr data-start=\"1863\" data-end=\"1866\" \/>\n<h3 data-start=\"1868\" data-end=\"1893\"><strong data-start=\"1872\" data-end=\"1893\">Platform Features<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-2455 size-medium\" src=\"https:\/\/bluemoonmarketing.jp\/en\/wp-content\/uploads\/sites\/3\/2025\/08\/BlueMatch_KeyVisual_V1-290x300.png\" alt=\"\" width=\"290\" height=\"300\" srcset=\"https:\/\/bluemoonmarketing.jp\/en\/wp-content\/uploads\/sites\/3\/2025\/08\/BlueMatch_KeyVisual_V1-290x300.png 290w, https:\/\/bluemoonmarketing.jp\/en\/wp-content\/uploads\/sites\/3\/2025\/08\/BlueMatch_KeyVisual_V1-20x21.png 20w, https:\/\/bluemoonmarketing.jp\/en\/wp-content\/uploads\/sites\/3\/2025\/08\/BlueMatch_KeyVisual_V1-190x197.png 190w\" sizes=\"auto, (max-width: 290px) 100vw, 290px\" \/><\/p>\n<ul data-start=\"1894\" data-end=\"2487\">\n<li data-start=\"1894\" data-end=\"1975\">\n<p data-start=\"1896\" data-end=\"1975\">Access to a growing network of <strong data-start=\"1927\" data-end=\"1973\">150+ travel-focused foreign-language media<\/strong><\/p>\n<\/li>\n<li data-start=\"1976\" data-end=\"2076\">\n<p data-start=\"1978\" data-end=\"2076\">Free to register (screening required); <strong data-start=\"2017\" data-end=\"2074\">pay-per-match or monthly subscription plans available<\/strong><\/p>\n<\/li>\n<li data-start=\"2077\" data-end=\"2167\">\n<p data-start=\"2079\" data-end=\"2167\">Optional PR support (press releases, interviews, translation, interpreting, follow-up)<\/p>\n<\/li>\n<li data-start=\"2168\" data-end=\"2254\">\n<p data-start=\"2170\" data-end=\"2254\">Human-assisted machine translation and editorial support \u2014 <strong data-start=\"2229\" data-end=\"2252\">no language barrier<\/strong><\/p>\n<\/li>\n<li data-start=\"2255\" data-end=\"2341\">\n<p data-start=\"2257\" data-end=\"2341\">Fully mediated communications with media, from outreach to post-coverage reporting<\/p>\n<\/li>\n<li data-start=\"2342\" data-end=\"2412\">\n<p data-start=\"2344\" data-end=\"2412\">Trial users can customize their usage plans during the beta period<\/p>\n<\/li>\n<li data-start=\"2413\" data-end=\"2487\">\n<p data-start=\"2415\" data-end=\"2487\">Exclusive trend insights from foreign media expected to launch Oct. 2024<\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div class=\"markdown prose dark:prose-invert w-full break-words light\"><\/div>\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<h3 data-start=\"2494\" data-end=\"2523\"><\/h3>\n<h3 data-start=\"2494\" data-end=\"2523\"><strong data-start=\"2498\" data-end=\"2521\">Early User Feedback<\/strong><\/h3>\n<p data-start=\"2524\" data-end=\"2815\">To mark the launch, Bluemoon held a private pre-release showcase on <strong data-start=\"2592\" data-end=\"2603\">July 13<\/strong> at <strong data-start=\"2607\" data-end=\"2618\">SUIGIAN<\/strong>, a traditional arts-themed restaurant and bar in Tokyo\u2019s Nihonbashi district.<br data-start=\"2696\" data-end=\"2699\" \/>15 foreign media representatives were invited to experience the venue and explore Blue Match.<\/p>\n<p data-start=\"2524\" data-end=\"2815\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-2462 alignleft\" src=\"https:\/\/bluemoonmarketing.jp\/en\/wp-content\/uploads\/sites\/3\/2024\/09\/Blue-Match-Launch-Event-300x300.jpg\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/bluemoonmarketing.jp\/en\/wp-content\/uploads\/sites\/3\/2024\/09\/Blue-Match-Launch-Event-300x300.jpg 300w, https:\/\/bluemoonmarketing.jp\/en\/wp-content\/uploads\/sites\/3\/2024\/09\/Blue-Match-Launch-Event-150x150.jpg 150w, https:\/\/bluemoonmarketing.jp\/en\/wp-content\/uploads\/sites\/3\/2024\/09\/Blue-Match-Launch-Event-200x200.jpg 200w, https:\/\/bluemoonmarketing.jp\/en\/wp-content\/uploads\/sites\/3\/2024\/09\/Blue-Match-Launch-Event-100x100.jpg 100w, https:\/\/bluemoonmarketing.jp\/en\/wp-content\/uploads\/sites\/3\/2024\/09\/Blue-Match-Launch-Event-20x20.jpg 20w, https:\/\/bluemoonmarketing.jp\/en\/wp-content\/uploads\/sites\/3\/2024\/09\/Blue-Match-Launch-Event-190x190.jpg 190w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\u3000<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2461\" src=\"https:\/\/bluemoonmarketing.jp\/en\/wp-content\/uploads\/sites\/3\/2024\/09\/Suigian-300x169.jpg\" alt=\"\" width=\"485\" height=\"273\" srcset=\"https:\/\/bluemoonmarketing.jp\/en\/wp-content\/uploads\/sites\/3\/2024\/09\/Suigian-300x169.jpg 300w, https:\/\/bluemoonmarketing.jp\/en\/wp-content\/uploads\/sites\/3\/2024\/09\/Suigian-380x214.jpg 380w, https:\/\/bluemoonmarketing.jp\/en\/wp-content\/uploads\/sites\/3\/2024\/09\/Suigian-20x11.jpg 20w, https:\/\/bluemoonmarketing.jp\/en\/wp-content\/uploads\/sites\/3\/2024\/09\/Suigian-190x107.jpg 190w\" sizes=\"auto, (max-width: 485px) 100vw, 485px\" \/><\/p>\n<p data-start=\"2524\" data-end=\"2815\"><br data-start=\"2792\" data-end=\"2795\" \/>Feedback included:<\/p>\n<blockquote data-start=\"2816\" data-end=\"2940\">\n<p data-start=\"2818\" data-end=\"2940\">\u201cIt\u2019s rare to find a tool that lets us view story-worthy venues and contact them easily \u2014 Blue Match makes that possible.\u201d<\/p>\n<\/blockquote>\n<p data-start=\"2942\" data-end=\"3077\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-2476 alignnone\" src=\"https:\/\/bluemoonmarketing.jp\/en\/wp-content\/uploads\/sites\/3\/2024\/07\/BM_AWAW\u4e8b\u4f8b_1-300x225.jpg\" alt=\"\" width=\"300\" height=\"225\" srcset=\"https:\/\/bluemoonmarketing.jp\/en\/wp-content\/uploads\/sites\/3\/2024\/07\/BM_AWAW\u4e8b\u4f8b_1-300x225.jpg 300w, https:\/\/bluemoonmarketing.jp\/en\/wp-content\/uploads\/sites\/3\/2024\/07\/BM_AWAW\u4e8b\u4f8b_1-20x15.jpg 20w, https:\/\/bluemoonmarketing.jp\/en\/wp-content\/uploads\/sites\/3\/2024\/07\/BM_AWAW\u4e8b\u4f8b_1-190x143.jpg 190w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-2477\" src=\"https:\/\/bluemoonmarketing.jp\/en\/wp-content\/uploads\/sites\/3\/2024\/07\/BM_AWAW\u4e8b\u4f8b_2-300x225.jpg\" alt=\"\" width=\"300\" height=\"225\" srcset=\"https:\/\/bluemoonmarketing.jp\/en\/wp-content\/uploads\/sites\/3\/2024\/07\/BM_AWAW\u4e8b\u4f8b_2-300x225.jpg 300w, https:\/\/bluemoonmarketing.jp\/en\/wp-content\/uploads\/sites\/3\/2024\/07\/BM_AWAW\u4e8b\u4f8b_2-20x15.jpg 20w, https:\/\/bluemoonmarketing.jp\/en\/wp-content\/uploads\/sites\/3\/2024\/07\/BM_AWAW\u4e8b\u4f8b_2-190x143.jpg 190w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p data-start=\"2942\" data-end=\"3077\">Also in June, Korean media conducted a feature on <strong data-start=\"2992\" data-end=\"3014\">Any Wear, Anywhere<\/strong>, a clothing rental service for travelers. The company noted:<\/p>\n<blockquote data-start=\"3078\" data-end=\"3272\">\n<p data-start=\"3080\" data-end=\"3272\">\u201cWe\u2019ve been approached by foreign media before, but often the coverage wasn\u2019t as expected \u2014 or contact dropped mid-way. Blue Match provides peace of mind with full coordination and follow-up.\u201d<\/p>\n<p data-start=\"3537\" data-end=\"3683\">\n<\/blockquote>\n<h3 data-start=\"3279\" data-end=\"3302\"><strong data-start=\"3283\" data-end=\"3300\">Looking Ahead<\/strong><\/h3>\n<p data-start=\"3303\" data-end=\"3535\">Bluemoon aims to double the number of media registered on Blue Match by March 2025 and launch the full service in the next fiscal year.<br data-start=\"3438\" data-end=\"3441\" \/>Partnership inquiries from local governments, DMOs, and regional tourism entities are welcome.<\/p>\n<p data-start=\"3537\" data-end=\"3683\"><strong data-start=\"3537\" data-end=\"3555\">Platform site:<\/strong> <a class=\"\" href=\"https:\/\/bluematch.biz\" target=\"_new\" rel=\"noopener\" data-start=\"3556\" data-end=\"3602\">https:\/\/bluematch.biz<\/a><br data-start=\"3602\" data-end=\"3605\" \/><strong data-start=\"3605\" data-end=\"3622\">Company site:<\/strong> <a class=\"\" href=\"https:\/\/bluemoonmarketing.jp\" target=\"_new\" rel=\"noopener\" data-start=\"3623\" data-end=\"3683\">https:\/\/bluemoonmarketing.jp<\/a><\/p>\n<div class=\"markdown prose dark:prose-invert w-full break-words light\">\n<p data-start=\"2367\" data-end=\"2449\">\n<\/div>\n<\/div>\n<\/div>\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"8309df6d-f824-4533-b582-e4522653176d\" data-message-model-slug=\"gpt-4o\">\n<hr data-start=\"1930\" data-end=\"1933\" \/>\n<h3 data-start=\"1935\" data-end=\"1965\">About Bluemoon Marketing<\/h3>\n<p data-start=\"1966\" data-end=\"2289\">Founded in 2010, Bluemoon Marketing provides integrated support across marketing, PR, and strategy, especially in the travel, tourism, and technology sectors. By combining data-driven insights with creative communication, the firm bridges analog and digital marketing approaches to deliver seamless, customized solutions.<\/p>\n<p data-start=\"2291\" data-end=\"2445\">The name \u201cBlue Moon\u201d reflects the company\u2019s mission: to create rare value and shared happiness for clients \u2014 just like the once-in-a-blue-moon phenomenon.<\/p>\n<p data-start=\"2447\" data-end=\"2719\"><strong data-start=\"2447\" data-end=\"2459\">Website:<\/strong> <a class=\"\" href=\"https:\/\/bluemoonmarketing.jp\/\" target=\"_new\" rel=\"noopener\" data-start=\"2460\" data-end=\"2522\">https:\/\/bluemoonmarketing.jp\/<\/a><br data-start=\"2522\" data-end=\"2525\" \/><strong data-start=\"2525\" data-end=\"2549\">Blue Match Platform:<\/strong> <a class=\"\" href=\"https:\/\/bluematch.biz\/\" target=\"_new\" rel=\"noopener\" data-start=\"2550\" data-end=\"2598\">https:\/\/bluematch.biz\/<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<p>&nbsp;<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_class=&#8221;hide-content&#8221;][\/vc_row_inner][vc_column_inner offset=&#8221;vc_col-lg-offset-2 vc_col-lg-8 vc_col-md-offset-2 vc_col-md-8&#8243;][\/vc_column_inner][vc_empty_space height=&#8221;20&#8243;][vc_column_text el_class=&#8221;rimm-subtitle&#8221;]\n<p>&nbsp;<\/p>\n[\/vc_column_text]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row thb_full_width=&#8221;true&#8221; thb_row_paddi&hellip;<\/p>\n","protected":false},"author":16,"featured_media":2463,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[3,7],"tags":[],"class_list":["post-2453","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-press-releases"],"_links":{"self":[{"href":"https:\/\/bluemoonmarketing.jp\/en\/wp-json\/wp\/v2\/posts\/2453","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bluemoonmarketing.jp\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bluemoonmarketing.jp\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bluemoonmarketing.jp\/en\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/bluemoonmarketing.jp\/en\/wp-json\/wp\/v2\/comments?post=2453"}],"version-history":[{"count":17,"href":"https:\/\/bluemoonmarketing.jp\/en\/wp-json\/wp\/v2\/posts\/2453\/revisions"}],"predecessor-version":[{"id":2479,"href":"https:\/\/bluemoonmarketing.jp\/en\/wp-json\/wp\/v2\/posts\/2453\/revisions\/2479"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bluemoonmarketing.jp\/en\/wp-json\/wp\/v2\/media\/2463"}],"wp:attachment":[{"href":"https:\/\/bluemoonmarketing.jp\/en\/wp-json\/wp\/v2\/media?parent=2453"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bluemoonmarketing.jp\/en\/wp-json\/wp\/v2\/categories?post=2453"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bluemoonmarketing.jp\/en\/wp-json\/wp\/v2\/tags?post=2453"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}