{"id":2484,"date":"2018-07-20T13:53:41","date_gmt":"2018-07-20T13:53:41","guid":{"rendered":"https:\/\/bluemoonmarketing.jp\/en\/?p=2484"},"modified":"2025-08-07T01:58:20","modified_gmt":"2025-08-07T01:58:20","slug":"my-guest_reserch","status":"publish","type":"post","link":"https:\/\/bluemoonmarketing.jp\/en\/my-guest_reserch\/","title":{"rendered":"[Press Release] Bluemoon Launches \u201cVisit Japan: My Guest Research\u201d to Capture Real-Time Traveler Insights"},"content":{"rendered":"
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Press Release<\/h1>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_column][\/vc_column][vc_row_inner][vc_column_inner offset=”vc_col-lg-offset-2 vc_col-lg-8 vc_col-md-offset-2 vc_col-md-8″][vc_column_text]\n

[Press Release]\u00a0Bluemoon Launches \u201cVisit Japan: My Guest Research\u201d to Capture Real-Time Traveler Insights<\/h3>\n
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Hear Directly from Inbound Travelers on Site, with Real-Time Data Analysis Enabling Faster, Smarter Tourism Strategies.<\/em><\/p>\n

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Tokyo, Japan \u2014 July 20, 2018<\/strong><\/p>\n

Bluemoon Marketing Inc. (headquartered in Minato-ku, Tokyo; CEO: Ayako Noda), a marketing firm specializing in the travel and IT sectors, has launched a new service, Visit Japan: My Guest Research<\/strong>, in partnership with Syno Japan Inc.<\/strong> (Shibuya-ku, Tokyo; CEO: Soji Nagano), the Japanese branch of Syno International<\/strong>, a Lithuania-based global provider of data collection solutions (CEO: Renata Sevcoviene).<\/p>\n

The service allows tourism facilities and businesses in Japan to collect feedback from inbound travelers on-site<\/strong>, in multiple languages, through simple and efficient survey tools. The offering is paired with a real-time analytics dashboard called Inbound Real Time 360\u00b0View<\/strong>, which visualizes and analyzes responses instantly \u2014 enabling data-driven decision-making for tourism strategy and marketing.<\/p>\n

Meeting the Demand for Direct Guest Feedback<\/strong><\/h3>\n

Since 2015, Bluemoon has supported Japan\u2019s inbound tourism industry through international research tools like the Visit Japan Guest Research\u00ae<\/strong> (launched in 2015) and the Inbound Omnibus<\/strong> (launched in 2017), which included travelers who had never visited Japan.<\/p>\n

However, feedback from clients revealed a recurring challenge:<\/p>\n

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\u201cWe have many guests from certain countries, but don\u2019t know why.\u201d
\u201cWe want to know how travelers discovered our facility \u2014 but collecting feedback is too time-consuming.\u201d<\/p>\n<\/blockquote>\n

Recognizing these needs, Bluemoon developed Visit Japan: My Guest Research<\/strong> as a scalable, multilingual solution to collect insights directly from guests visiting individual facilities. The pilot was conducted with Ibusuki Royal Hotel<\/strong> in Kagoshima Prefecture, where CEO Yuri Hosokawa commented:<\/p>\n

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\u201cUntil now, we relied on reviews from booking sites to understand guest feedback. With this new tool, we can easily run our own surveys and collect real, actionable data to shape clearer strategies.\u201d<\/p>\n<\/blockquote>\n

After refining the tool based on the pilot, Bluemoon officially launched the service on July 20, 2018<\/strong>.<\/p>\n<\/div>\n

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About Bluemoon Marketing<\/h3>\n

Founded in 2010, Bluemoon Marketing provides integrated support across marketing, PR, and strategy, especially in the travel, tourism, and technology sectors. By combining data-driven insights with creative communication, the firm bridges analog and digital marketing approaches to deliver seamless, customized solutions.<\/p>\n

The name \u201cBlue Moon\u201d reflects the company\u2019s mission: to create rare value and shared happiness for clients \u2014 just like the once-in-a-blue-moon phenomenon.<\/p>\n

Website:<\/strong> https:\/\/bluemoonmarketing.jp\/<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n

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