{"id":2538,"date":"2019-01-15T15:39:22","date_gmt":"2019-01-15T15:39:22","guid":{"rendered":"https:\/\/bluemoonmarketing.jp\/en\/?p=2538"},"modified":"2025-08-07T08:41:18","modified_gmt":"2025-08-07T08:41:18","slug":"hellokitty_45th","status":"publish","type":"post","link":"https:\/\/bluemoonmarketing.jp\/en\/hellokitty_45th\/","title":{"rendered":"\u3010Partner Information\u3011 Hello Kitty celebrates her 45th anniversary launching a year of special anniversary activities at Hello Kitty Land Tokyo"},"content":{"rendered":"
[vc_row thb_full_width=”true” thb_row_padding=”true” thb_column_padding=”true” bg_gradient_direction=”-45″ css=”.vc_custom_1617088005358{margin-bottom: 32px !important;padding-top: 20vh !important;padding-bottom: 20vh !important;background-image: url(https:\/\/bluemoonmarketing.jp\/en\/wp-content\/uploads\/sites\/3\/2021\/03\/cover-newspage.jpeg?id=1892) !important;}” bg_gradient1=”rgba(10,0,0,0.5)” bg_gradient2=”rgba(10,10,10,0.5)” el_class=”subpage cover”][vc_column][vc_column_text animation=”animation bottom-to-top”]\n

Partner’s Press Release<\/h1>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_column][\/vc_column][vc_row_inner][vc_column_inner offset=”vc_col-lg-offset-2 vc_col-lg-8 vc_col-md-offset-2 vc_col-md-8″][vc_column_text]\n

\u3010Partner Information\u3011 Hello Kitty celebrates her 45th anniversary launching a year of special anniversary activities at Hello Kitty Land Tokyo<\/h3>\n
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Sanrio Puroland celebrates Hello Kitty\u2019s anniversary with a series of celebrations<\/strong>
\nthroughout the year 2019. The start of the festivities coincides with \u201cSWEETS<\/strong>
\nPURO\u201d, the first seasonal event of the year.<\/strong><\/p>\n

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Tokyo, Tuesday 15th January, 2019 —- Hello\u00a0Kitty turns 45 and will celebrate in style. Starting from 12th January 2019 until year end Sanrio\u00a0Puroland, better known as Hello Kitty Land Tokyo\u00a0(URL: https:\/\/en.puroland.jp\/), and its sister park\u00a0Harmonyland will be celebrating the anniversary.\u00a0Under the concept of “My First Kitty” new visitors\u00a0and returning fans are invited to a memorable\u00a0Hello Kitty experience. Throughout the year Hello\u00a0Kitty Land Tokyo will launch a series of activities\u00a0to mark this special year. More information will be\u00a0forthcoming<\/p>\n

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Every morning (starting 15min after the opening of the park and on for about 30 minutes)\u00a0visitors can meet and greet Hello Kitty at Lady Kitty House, stylishly decorated in pink and\u00a0lavender colours. Special anniversary rosettes, designed in 45 popular historical Hello\u00a0Kitty styles from 1974 to 2017, are available to visitors.<\/p>\n

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Shortly after the start of the Hello Kitty anniversary year Hello Kitty Land Tokyo\u00a0inaugurates the first seasonal event of the year, Sweets Puro, under the theme of \u201cSweets\u00a0and strawberries\u201d running from 18th January until 12th March, 2019. It ties in with the\u00a0traditional Valentine\u2019s Day and most importantly with the season of strawberry picking in\u00a0Japan, between January and May. Japanese Strawberries are getting increasingly\u00a0popular in Asia and other parts of the world as a sweet and juicy delicacy.<\/p>\n

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In line with the theme Puroland launches \u201cIchigo Ichie\u201d, a new illumination shows
\npredominantly featuring shades of pink. The name of the show, Ichigo Ichie, meaning
\n\u201conce in a lifetime\u201d, but is also a play of words as \u201cichigo\u201d also means strawberry in
\nJapanese. To mark the event many of Hello Kitty Land\u2019s loveable characters will be
\ndressed in strawberry costumes.<\/p>\n

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The theme park offers many beautiful anniversary photo spots as for example a\u00a0strawberry carriage fully decorated with anniversary presents for Hello Kitty, a balcony on\u00a0a tower draped with ribbons or a big piece of strawberry sponge cake with MyMelody\u00a0posing with fans for photos. In addition, at the Puroland Lady Kitty House photo studio\u00a0visitors will be able to have their pictures taken with Hello Kitty dressed in her special 45th\u00a0anniversary robe, covered in flower petals. Also, every morning from 12th January until\u00a012th March Hello Kitty’s twin sister Mimmy will be there too.<\/p>\n

\u201cHello Kitty has been spreading joy for 45 years amongst an ever increasing fan base\u00a0covering all age groups\u201d, conveys Kentaro Kawai of the Sales Department of Sanrio\u00a0Entertainment Co. Ltd., the Puroland operator. \u201cWe are grateful to all fans and visitors\u00a0and want them to have a wonderful and uplifting experience at Sanrio Puroland and to feel\u00a0being a part of the spirit of this celebration which is only possible because of them.\u201d<\/p>\n

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\u2013 Ends \u2013<\/strong><\/p>\n<\/div>\n

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About Sanrio Entertainment \/ Sanrio Puroland<\/strong>
\nSanrio Puroland, operated by Sanrio Entertainment Co. Ltd, is also known as ‘Hello Kitty Land’, a
\ntheme park to meet and experience its much-loved Sanrio characters including Hello Kitty which
\nenjoys worldwide popularity. Considered the “Mecca of Sanrio characters”, the park draws great
\nnumbers of fans from around the world.
\nLocated in the outer districts of Tokyo, Sanrio Puroland is an indoor theme park, visitors can enjoy
\nregardless of the weather. Sanrio Puroland also runs an outdoor theme park, Harmonyland,
\nlocated in Oita Prefecture in Kyushu.
\nMore information about Sanrio Puroland is available at http:\/\/en.puroland.jp\/.<\/p>\n

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Other PDF<\/h2>\n

News Release (PDF)<\/a>
\nFact Book<\/a>
\nCalendar:\u00a0 2019.1-3<\/a>\u00a0 \/\u00a02019.4-9\u00a0<\/a><\/p>\n

\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_class=”hide-content”][\/vc_row_inner][vc_column_inner offset=”vc_col-lg-offset-2 vc_col-lg-8 vc_col-md-offset-2 vc_col-md-8″][\/vc_column_inner][vc_empty_space height=”20″][vc_column_text el_class=”rimm-subtitle”]\n

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