{"id":2576,"date":"2021-02-25T11:46:33","date_gmt":"2021-02-25T11:46:33","guid":{"rendered":"https:\/\/bluemoonmarketing.jp\/en\/?p=2576"},"modified":"2025-08-07T11:49:23","modified_gmt":"2025-08-07T11:49:23","slug":"spl_30th","status":"publish","type":"post","link":"https:\/\/bluemoonmarketing.jp\/en\/spl_30th\/","title":{"rendered":"\u3010Partner Information\u3011 Hello Kitty Land Tokyo commences one-year celebration of its 30th anniversary with the new \u201cHello, New World\u201d parade"},"content":{"rendered":"
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Partner’s Press Release<\/h1>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_column][\/vc_column][vc_row_inner][vc_column_inner offset=”vc_col-lg-offset-2 vc_col-lg-8 vc_col-md-offset-2 vc_col-md-8″][vc_column_text]\n

\u3010Partner Information\u3011 Hello Kitty Land Tokyo commences one-year celebration of its 30th anniversary with the new \u201cHello, New World\u201d parade<\/h3>\n
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Following the Sanrio Puroland 30th<\/sup>\u00a0anniversary event on 7th<\/sup>\u00a0December 2020, which was greatly supported by its worldwide fans through crowdfunding, Hello Kitty Land Tokyo is starting a full year of celebrations to make it a special year for all its fans and friends around the world to enjoy and join in. Also, from 8th<\/sup>\u00a0January Hello Kitty Land Tokyo has opened again the highly popular \u201cSweets Puro\u201d event.<\/p>\n

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Tokyo, Thursday 25th<\/sup>\u00a0February, 2021<\/strong>\u00a0\u2014 Sanrio Puroland, also known as Hello Kitty Land Tokyo, (https:\/\/en.puroland.jp\/<\/a>) is making 2021 the year to celebrate its 30th<\/sup>\u00a0anniversary. Throughout the year Hello Kitty Land Tokyo will launch new activities to celebrate with its fans and visitors and thank them for their faithful patronage over the past 3 decades.<\/p>\n

The 30th Anniversary Parade \u201cHello, New World\u201d is a big thank you to everyone for the kind support given in the recent crowdfunding to enable the special anniversary event on 7th<\/sup>\u00a0December 2020. Its theme also aims to embrace an everchanging world with a positive outlook and to bring smiles to the faces of fans and visitors with its joyful energy.<\/p>\n

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Sweet Puro<\/figcaption><\/figure>\n

\u201cSweets Puro\u201d, Sanrio Puroland\u2019s strawberry celebration, is running from 8th<\/sup>\u00a0January until 9th<\/sup>\u00a0March 2021. The fun event has made \u201cStrawberry Picking\u201d its prime theme. Early spring is Japan\u2019s high-quality strawberry season and many international visitors have enjoyed strawberry picking as part of their travel experiences in Japan. Hello Kitty Land Tokyo visitors can take a strawberry breakfast menu, the \u201cStrawberry Morning Bread Set\u201d (available 30min before food court opening) and other beautiful strawberry-based foods or opt for a strawberry cocktail, the \u201cSweets Puro Strawberry Peach Sour\u201d. Beautiful strawberry-themed photo spots are inviting visitors to take memorable pictures. Also, there are many \u201cSweets Puro\u201d merchandise with strawberry motif to purchase as memento. Park visitors can also participate in an AR (augmented reality) stamp rally, watch the special illumination show \u201cPuro Sweets Party\u201d.<\/p>\n

Visitors of Hello Kitty Land Tokyo can enjoy the new live parade \u201cHello, New World\u201d since 7th<\/sup>\u00a0January 2021. The parade runs on weekends and public holidays only, except for the spring break (from 22nd<\/sup>\u00a0to 31st<\/sup>\u00a0March 2021) when it can be seen on weekdays too. For further schedule information please see our website (Japanese only).<\/p>\n

The 35-minute show will include many famous songs from past parades at Puroland. As the title suggests, the story centres around the wish to create a new world for Puroland based on hope and friendship reaching around the globe no matter what tomorrow may bring. As quirky element some characters in the show will also participate online. The entrance tickets to the show are not included in the general entrance ticket to the theme park. Social distancing rules are applied to all seats.<\/p>\n

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\u201cWe feel humbled by the generous support we received through crowdfunding from people around the world helping us create the 30th<\/sup>\u00a0anniversary event last December\u201d describes Yuya Makizato of Sanrio Entertainment Co. Ltd., the Hello Kitty Land Tokyo operator.<\/p>\n

\u201cWe wanted to express our gratitude for the kindness shown by so many of our friends and fans with a live show that would mark a new beginning for Puroland. The show is all about creating good and positive KAWAII (meaning \u201ccute\u201d) energy in an everchanging world something that now may be more important than ever.\u201d<\/p>\n

\u00a91976,2009 SANRIO CO., LTD.<\/p>\n

\u00a91975,1976,1985,1989,1990,1996,1999,2001,2005,2010,2021 SANRIO CO., LTD.<\/p>\n

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\u2013 Ends \u2013<\/strong><\/p>\n

Appendix:\u00a0<\/strong>Seating for the 30th Anniversary Parade<\/strong><\/p>\n

Tickets to the new parade can be booked on\u00a0https:\/\/l-tike.com\/leisure\/mevent\/?mid=554365<\/a><\/p>\n

(in Japanese only) or bought directly at the theme park.<\/p>\n

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  1. Pre-purchase (includes free merchandise)<\/li>\n<\/ol>\n

    Royal seats\u30fb30,000JPY (tax included)<\/p>\n

    SS seats\u30fb3,500JPY (tax included)<\/p>\n

    S seats\u30fb2,500JPY (tax included)<\/p>\n

    A seats\u30fbwheel chair\u30fb2,000JPY (tax included)<\/p>\n

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