Press Release

Expanding its inbound PR platform “Blue Match” to help address regional challenges across Japan.

Tokyo, Japan — June 11, 2025
Bluemoon Marketing Inc., a Tokyo-based firm specializing in public relations and marketing for the tourism and tech industries, has signed a co-creation partnership agreement with the Minato City Industrial Promotion Center, under its open innovation initiative. The partnership will focus on expanding Blue Match, Bluemoon’s B2B platform that connects Japanese tourism and hospitality providers with international media and influencers for hands-on coverage opportunities.

Launched in July 2024 as a beta service, Blue Match addresses a growing need to connect lesser-known yet appealing Japanese destinations and services with foreign-language media seeking authentic local stories. By enabling strategic, mutually beneficial media visits, the platform aims to promote sustainable inbound communication and regional revitalization.

Minato City (Tokyo) serves as Bluemoon’s long-standing home base. The city’s Industrial Promotion Center facilitates open collaboration among businesses and innovators with the goal of revitalizing not just the local economy but communities across Japan. Through this partnership, Bluemoon will work not only within Tokyo but also with regional stakeholders across the country to co-create solutions through international PR outreach.

Blue Match will officially launch its full version in July 2025, following ongoing improvements during its beta phase. As a registered trademark of Bluemoon Marketing, the platform also plans to actively collaborate with other “co-creation partners” under Minato City’s initiative.