Step1

Preparation: Upon confirmation, promptly conduct site inspections and greet stakeholders at Kumagaya Stadium and surrounding tourist spots, restaurants, etc.

Simultaneously, formulate the communication strategy that will serve as the activity base and set numerical goals. Among the countries with matches at Kumagaya Stadium, prioritize countries with high media value and high numbers of tourists visiting Japan, such as the USA and the UK, followed by Russia, Samoa, Georgia, Uruguay, and Argentina.

Step2

As a foundation for overseas PR activities, create a fact book from scratch (draft in Japanese → review → native English translation). Select and compile existing multilingual brochures and materials into a press kit for distribution.

Upload appropriate images from a vast collection to a dedicated page for direct download. Create an FAQ and an inquiry manual for operational use.

Manage the overall project progress with a checklist, encompassing up to 150 items.

Step3

Rapid preparation for the initial press release. Set up a media tour of recommended spots for overseas media during the event. Distribute the press release within two weeks of the contract, widely announcing match schedule information, media desk, media tour details, and contact information.

Step4

Distribute the second release the following week, detailing the media tour and opening registration. To maximize this opportunity, allow participation by media visiting the stadium and expand the list to include overseas media based in Tokyo.

Step5

From the following week, host city booths are set up at the media conference center in Tokyo. Standby as a place for media attending press conferences or working to stop by. Distribute fact books, brochures, contact cards, media tour guides, and local sweets while promoting participation and coverage. Provide VR equipment with footage of Chichibu and Kawagoe, two of Saitama’s tourist attractions, for an immersive experience.

Step6

The two-and-a-half-week series of matches at the stadium begins. Set up an information booth at the venue media center to attract media before and after matches and during breaks. Adjust to the media’s needs based on the outcomes and dynamics of the matches (including other stadiums). Invite and attend media for visits to local schools and other team courtesy visit sites during the period.

Step7

Conduct individual media interviews and multiple media tours. Collect feedback from participating journalists through surveys and use it to enhance future content marketing in the prefecture. Compile published articles and exposure trends into a report for final delivery.