Hello Kitty Land Tokyo celebrates its first summer music festival and beach event “Puroland Summer Festival 2019”

【Press Release】

Hello Kitty Land Tokyo celebrates its first summer music festival and beach event “Puroland Summer Festival 2019”

Sanrio Puroland has created a unique festival bringing together three different event settings at Hello Kitty Land Tokyo. “Puroland Summer Festival 2019” will feature a music festival, a beach fun festival and a special foods and desserts event with the collaboration of the popular ice cream parlour company, Cold Stone Creamery, designing a selection of limited edition Puroland character ice cream lollies.

Tokyo, Wednesday  26th June, 2019 —- This summer Hello Kitty Land Tokyo (Sanrio Puroland https://en.puroland.jp/) celebrates its first ever summer festival from 12th July until 1st September. The unique event includes 3 different festivals for visitors to experience and participate in.

The music festival, held at Puro Village, the central area of the theme park, incorporates different music styles, namely Rock, Hip-hop, Techno, and Disco & Soul and stages live performances by much-loved Sanrio characters all dressed in special outfits to match the event. As always visitors are encouraged to actively take part.

Hello Kitty Land’s entertainment hall turns into the stage for its “KAWAII” (cute) and colorful beach festival”. Visitors to this special event can meet Hello Kitty and friends, all with glowing sun tan and dressed in summery beach wear. They can enjoy the special Hello Kitty Land indoor beach, exclusive photo spots and recharge at its “Island café”.



Finally the Puro Summer Festival 2019 also includes a “food and desserts” festival held at both the food court and Entertainment Hall. It features new summery food creations, such as a special roast beef don (a traditional bowl of rice topped with cold sliced beef) and other delicious food items. As for the desserts it showcases a special edition of cute Sanrio character ice cream lollies, also known as popsicles, especially created by the popular ice cream parlour company Cold Stone Creamery in a unique collaboration with Hello Kitty Land Tokyo.

“Summer music festivals are an increasingly popular activity everywhere and we wanted to bring that spirit of lively and fun summer entertainment to Hello Kitty Land”, says Yuya Makizato of Sanrio Entertainment Co. Ltd, the operator of Sanrio Puroland, better known as Hello Kitty Land Tokyo. “It is the only place where you can experience the feeling of being on the beach of a tropical island whilst being indoors. At the same time being able to enjoy three different types of festival concepts together with your favourite Sanrio characters, all in one and the same place. ”

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Link to other images

Main Visual

Puro Island

Food Menu



Notes to the editors:

About Sanrio Entertainment / Sanrio Puroland

Sanrio Puroland, operated by Sanrio Entertainment Co. Ltd, is also known as ‘Hello Kitty Land’, a theme park to meet and experience its much-loved Sanrio characters including Hello Kitty which enjoys worldwide popularity. Considered the “Mecca of Sanrio characters”, the park draws great numbers of fans from around the world.

Located in the outer districts of Tokyo, Sanrio Puroland is an indoor theme park, visitors can enjoy regardless of the weather. Sanrio Entertainment Co. Ltd also runs an outdoor theme park, Harmonyland, located in Oita Prefecture in Kyushu.

More information about Sanrio Puroland is available at http://en.puroland.jp/.


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Contact information

Sanrio Entertainment Co. Ltd. Overseas PR Agency

Contact: Maaya Kinoshita, Ayako Noda, Bluemoon Marketing Inc.


E-mail: SET@bluemoonmarketing.jp

+81-3-6880-9121 (Mon-Fri: 9:00-18:00 / UCT +9:00 *English Available)


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